JAMES IS A MANAGING PRINCIPAL who takes the lead design role on the firm's projects. Jim is in charge of the design production staff and setting the standards of Ai3's construction documents. Jim also takes the lead role on daily direction to much of the design team through project design and development, and directing aspects of marketing endeavors. He takes the lead role in design presentations for project interviews, public presentations, and design forums. Jim leads most of Ai3's major "new construction" project teams and smaller renovation projects.